How to Start a Wellness Blog
There are countless guides online about how to start a blog and you may have read one, two or all of them. Albeit, regardless of if this is the first one you are reading or the 40th I hope I am able to answer your questions and help you start you own wellness blog.
In this guide, you will see why you should start a wellness blog, all the steps you need to take to fully launch your wellness blog and the platforms I recommend for you.
Spoiler alert: This guide is over 7000words long so you might want to grab a box of popcorn and get comfortable while you read.
Why Start a Wellness Blog?
Just in case you are still on the fence about starting your own wellness blog or you feel blogging is too complicated for you, here are some reasons why some wellness bloggers started and why you should start one too.
- Advertise your wellness business or expertise and build your brand
Blogging gives you a great platform to share your ideas, position yourself as an expert and build a community that supports your brand. With time, you will be recognised as the go-to wellness expert and stand out based on the quality of services you provide.
- You actually help people
Too many people are craving some sort of wellness and when you provide a solution to their problems through your blog content or any of your services you are helping people solve their problems while doing what you love. Everyone wins.
- Source of income
You may already know that people make a full income from their blogs. By simply creating content and doing what you love you will earn good money. Although this doesn’t happen overnight, it happens. They are many ways to make money through your wellness blog and you can explore all your options
- Develop your writing/research skills
I started my first blog as an online journal for my thoughts, experiences and lessons. Since then I have grown a lot. Blogging helps you become a better writer and hones your research skills even if you find research boring. It even shows you your tech savvy side.
- Work from home/ flexible working hours
For good reason, some people find it more convenient working from home and being a wellness blogger helps you do just that. You can easily live the couch lifestyle, make a decent salary from your living room or bedroom and have time for your family.
I will assume you are now convinced on why you should start a wellness blog so I will go on to explain basic things you should know before starting your blog and the process in very doable steps.
Basic Things You Should Know Before Starting Your Wellness Blog
- Consistency is key: You cannot publish only when you want. If you have any bloggers you admire and keep up with, you would notice that they are consistent. The best bet is to create an editorial calendar (posting schedule) so that your readers know when to expect a new post just so they don’t feel like you have jumped ship. They are a lot of great wellness blogs out there so if you are not interested in keeping their attention, they’d break up with you find other blogs to get the information they require.
- Content is king: Say this out loud “Quality over Quantity”. Again. Three more times. It doesn’t matter how many times you publish a new post what matters is the quality of articles you are publishing. Personally, I have done it all ways (once a month, once a week, everyday, twice a day e.t.c) what I have realised is that people will only read what they find useful.
- Sure thing, you’ll get more views with quantity but you are guaranteed to get more engagement and results with quality. One quality article will get more views in the long run than 5 shabby articles combined. The ultimate goal is to create a high value content.
For more information see our comprehensive guide on how to write a perfect blog post and learn about our pre-written articles
- Blogging is not a get rich quick scheme: If you are looking to make quick money from blogging then you are sleeping on a bike. Seriously, wake up or you’ll fall and break your neck. Money will come but it may take longer than you expect and you should not give up until you see results.
- No one will care until you make them: No one will care about your blog or what you have to say at the beginning except your mum and your cat. You seriously have to get in their faces and never get tired of putting your work in their faces. You are your number one hype man and no one will know you own a blog unless you tell them. Some will click out of curiosity, some because they know you personally and others because your content is useful. The people that will keep coming back are the ones who find your content useful. These are your prospective clients and you should make it worth their while.
For additional information see; 22things I wish I knew before starting my blog
With the knowledge of why to start a wellness blog and basic things you should know before starting a blog I assume you have made up your mind and are ready for the good stuff. Dig in!
Step 1: Decide What To Blog About A. K. A Define Your Niche
Deciding what to blog about or choosing a niche for your blog is a pretty easy task for some and a daunting task for others.
Starting my blog, I had no niche and advocated for no niche blogs until I started taking blogging seriously. Which isn’t totally a bad idea as it is common with a lot of bloggers. Finding a niche is a lot like a child finding a profession. First you’d want to be a princess, then a doctor then a pilot and then years later you’ll find yourself teaching high school mathematics and loving it.
That’s a lot like blogging.
Some bloggers know what they want to blog about immediately they make the decision while others like to test the waters. In fact a lot of professional bloggers today, started out blogging just about anything before they found their “calling” so don’t beat yourself up too much if you can’t make a decision immediately. It is already great that you know you want to blog about wellness. You can build up from there. I advice you take a pen and paper and answer the following questions.
- What are you passionate, good at or knowledgeable about and write without lacking ideas?
You have to be passionate about your topic if not you will run out of ideas pretty soon and then lead to blog abandonment.
- What is one problem people have that you can solve with your available resources?
You have to know the one problem your ideal blog reader will have and decide if you have the resources to solve that problem. For example, I can’t blog about how to be a bio-terrorist because I don’t have the necessary resources to practice what I teach
- What can you make profit from?
If you are looking to make any money from your wellness blog you have to find out how the existing wellness bloggers make money. Find out if they are any brands that will be interested in your services or interested in reaching out to your audience through you. You also need to know if you can create your own products (virtual and/or physical) and make profits.
- Are other people interested in this topic?
If you pick a topic only people born in the month after December that is not January or between January and November are interested in then you are in deep shit would likely not make any money.
To know the interest rate in your chosen topic use any of the tools below:
Google Trends: the fun thing about this free tool is that you can search worldwide, per continent or per country so whichever way, you get desired information. Additionally, you can compare 2 or more topic ideas to know which performs better in which parts of the world
KWfinder: This is also a free tool that lets you check the popularity of a keyword aka topic idea. (A keyword is actually a sentence not a word. Go figure!)
If search volume is high then it’s a good sign simply enter keyword into the box and click “find keyword”. You’ll see the search volume per month. It is best to do this for any keyword you intend to use on your blog because it will contain multiple keywords over time.
Social media: Facebook groups, Pinterest, YouTube, instagram, twitter etc. basically any social media platform and check the engagement/interest rate on a particular topic just so you know what you are getting into.
If you still can’t pick out only one topic, I advice you write down all the topics you would like to cover on your blog and then categorize them. As you gain clarity, you will know what to let go of, what to stick with and what to include.
Don’t worry, you’ll get there.
Pros of choosing a niche immediately: You will be known for something from the beginning which helps build your authority much faster.
Cons of choosing a niche immediately: You might decide to blog about something entirely different in future which may lead to abandoning the blog.
Remedy: You can start a new blog when you finally find your niche or you could gradually transform into the new niche only if your domain name isn’t limiting.
Step 2: Choose a Domain Name
Choosing a name for your blog comes immediately after discovering what you want to blog about. Coming up with a domain name can be a very daunting task. Your domain name is simply your address on the worldwide web.
When I started my blog, I didn’t think of a blog or domain name until I had to fill in that part in the blog creation process. I went with the easiest thing I could remember (my name) and an entirely different blog name. I later changed my blog name while on WordPress.com and when I self hosted the blog I settled for wellness keep. These are a few qualities you should consider when choosing a domain name.
- Use a domain and blog name that are 100% the same.
- Use a .com
- Avoid hyphens and numbers
- Keep it short and memorable
- Consider future expansions
- Make sure it is legal by running it through domain checkers such as http://www.copyright.gov/records/ and http://www.uspto.gov/trademarks/ .
For additional tips and a more comprehensive information about things to note when choosing a domain name, see 13tips to consider when choosing a domain name.
If your preferred domain name is already taken (which is very common). Please try to choose another name instead of going ahead to use it with another TLD. You will find any of this 20+ amazing domain name generators useful in your quest.
When you finally find a domain name you are comfortable with, check if it is available on instantdomainsearch.com (I search for domain availability on namecheap.com or whois.com but other domain registrars also have this feature and you may use them if you like).
Step 3: Plan your Budget
Depending on the kind of blog you want to start you need a budget. Trust me, you don’t want to start the blog creation procreation process and get surprise expenses along the way so I recommend you find out the entire cost and make sure you are financially ready. They are free blogs which I will explain in detail below but if you want something like a domain name of your own on these free platforms (e.g yourblog.com instead of the free yourblog.wordpress.com), it will cost you. Knowing the cost prepares you, so you can plan ahead and not make unnecessary purchases and/or neglect necessary purchases.
Step 4: Choose Your Preferred Blogging Platform
They are a lot of blogging platforms, both free and paid. Some of which are:
- com(free and paid)
- Blogger (free)
- Square space
In this tutorial, I will only explain WordPress so if you are not going to go with WordPress then you should stop reading this tutorial but note that, I highly recommend WordPress. Thankfully, WordPress is the grand master of blogging platforms and I whole heartedly endorse it.
I know this because WordPress powers at least 30% of all the websites on the internet. In fact, many top brands like Facebook, Disney, Linkedin, Google and CNN use WordPress to power their sites.
Additionally, it is easy to use, free, SEO friendly, mostly safe and secure, it has an awesome support forum just in case you have issues, it can handle different media types like blogs, shops, portfolios, arcades etc.
I could have DJ Khaled scream “It’s the best platform!” in one of his songs. What more can I say?
Whatever WordPress platform you choose to go with, at the end of this article you will have learned how to start your own wellness blog.
- You get free access to happiness engineers that put through any tech issues you might have.
- You get access to a community of readers comprised mostly of bloggers.
- WordPress updates and backs ups your blog so you don’t worry about security issues.
- Not affordable
- You can’t customise it as much as you want
- Limited plugins available and you can’t upload plugins
- Limited themes available and you cannot use a custom theme
WordPress offers a free platform which might sound like a great deal. Perhaps your ears rise up like a dogs ears once you see, hear or read the word, “FREE”. In fact, I started this blog on a free platform and one of the reasons I moved to self host was because of the restrictions. So below are some pros and cons of using the free platform from an insider’s perspective.
- You won’t spend any money because it is totally free
- You get free access to happiness engineers that put you through any tech issues you might have (they are not available 24/7 and typically reply within a day)
- You get access to a community of readers comprised mostly of bloggers.
- WordPress updates and backs ups your blog so you don’t worry about security issues.
- Your blog could be shut down at any time for any reason without any explanation because let’s face it, it is hosted on someone’s property and that person has the right.
- Too many limits, you can’t make money from it, you don’t have full control over your blog
- There are limitations on the number and size of photos you can include.
- They will be advertisements on your blog that you may not see from your back end but are visible to readers and this can make your blog look unprofessional
- You can’t design your blog the way you want it. You’d have to settle for only the tools they provide
- It may affect you blog’s search engine performance because you can’t install necessary plugins that improve loading speed.
- You will always have a sub-domain name. Example; yourblog.wordpress.com. This makes your blog seem unprofessional and might be a tad difficult for people to remember. Long and short is; WordPress is going to stick to you like wet paint. The only way you can get rid of WordPress from your domain name is to upgrade to a paid plan
I strongly believe that you should get your money’s worth if you are spending money and using paid WordPress.com won’t give you your money’s worth.
That said; if you have any intention of making money out of blogging, have long term blogging plans, and most importantly; have money to invest in starting your wellness blog. I advice you ditch WordPress.com entirely and skip the tutorial below. You will most likely regret it in the end.
However, I am not oblivious of the fact that people blog for different reasons and our plans all differ. In this regard, I suggest that if you have NO money to spend, have NO intention of blogging for long and are just whiling away time then you should probably stick with the free WordPress.com.
Why am I giving a tutorial on how to start a free blog on WordPress.com if I only recommend self-host?
Personally, I would have never have started my blog if I wasn’t offered a free platform. The more I used the free platform, the more I loved blogging, decided I wanted more of it and eventually put in money and a lot of established bloggers today also started for free on WordPress.com. You can always move your blog from WordPress.com to your self-hosted blog so don’t let money stop you from starting your blog.
Things you’ll need: a working email that has never been used to start a WordPress blog, mobile data, good network, a smart phone or computer and your undivided attention for 10minutes or less.
In this article I will explain the procedure for starting a free blog on WordPress.com because if you are going to be on WordPress.com you might as well be using a free blog. Remember that you can upgrade to a paid plan later. Your blog, your decision.
Go to WordPress.com and click “start” to begin the process or download the WordPress app from Play Store and follow the prompts.
Phase 1: Choose a Home Page Layout
The first step of start a free WordPress.com blog is choosing a home page layout. There are 4 options provided and the most common one is “A list of my latest posts”.
Phase 2: Choose a Theme
Don’t worry about choosing the best theme. Chances are you will not like that theme in the next couple of weeks. It is easy to change your theme and you can change it as many times as your want once your blog is set up. They are a lot of free themes.
Phase 3: Choose a Domain
If you paid attention to this guide from the beginning you will remember that I mentioned finding your domain name before this stage. If you can’t come up with anything, I recommend using your own name. You can change this later but your readers might already be used to the first address they identify your blog with so just make sure you have thought this through.
However, if you would rather buy a domain name from the start then I recommend you buy one separately and use it to start a free blog. You must not use a domain name from WordPress.com to be eligible to start a free blog.
Phase 4: Pick a Plan
This step is divided into two. The part 4a is for you if you want a FREE blog while the part 4b is for you if you want a paid blog.
Phase 4a: From the 4 plans pick the free plan by clicking “select free”
Phase 4b: From the 4 plans you will have to pick either a personal, premium or business plan instead of a free plan.
Phase 5: Create Your Account
Enter your email address: To create your account you need to enter your email that has not been used on another WordPress blog. From personal experience, I recommend you create a separate email for this purpose and not use your personal email. Chances are after a while of following blogs you love, you might get too many emails and your important emails might get lost in all the junk. It is best to check your emails as often as possible
Enter your unique username: you have to use a name that hasn’t been previously used and if like me you have a common name, chances are it is already taken so you might decide to add some numbers to it or spell your name together with your surname to give a longer name that is still yours e.g if rose is taken, I could go with roseofutet.
Enter a strong password: try to use something that cannot be guessed easily and I recommend you use special characters to make your password stronger.
Phase 6: Verify your email and log in to WordPress
To verify your email address, go to your mail and click the link and that’s all! You can log in to your blog from http://yourdomainname.wordpress.com/wp-admin. I recommend you download the WordPress app from play store and log in from there so you have the app on the go.
Publishing a post is what makes you a blogger so you want to create a blog post and you can do that in any of the two ways listed below:
- By clicking the add post button as shown in the WordPress app
- By loging in to http://yourdomainname.wordpress.com/wp-admin and going to your dashboard options and clicking; post>>add new.
Note: After creating a post you will have to publish it before it goes live but if you are not ready and wish to come back to it later you can save it as a draft. Remember to promote your posts on social media because no one will know you have a blog unless you tell them!
Well then Wellness blogger, adjust your sleeves and scroll down towards the end of this post. They are a lot of things I recommend you do on your blog immediately you start (especially everything in step 8 and below) so I recommend you keep reading. Who knows what you’ll find?
WordPress.org aka self-hosted (HIGHLY RECOMMENDED)
This is a kind of WordPress blog that is hosted in an established environment (web host) for a monetary fee. This ensures that you have a professional domain name, the option of monetizing your blog and customizing it as much as you want. Additionally, you will get access to 24/7 customer service, increased storage space amongst other benefits.
- You own your domain name and can end it with any top level domain name of your choice.
- You can use Google analytics on your blog for custom tracking
- You can design your blog however you want and have access to thousands of free and premium themes and plug-ins
- You can sell physical or digital products, sell your services, accept credit card payments and handle delivery and shipping of your products from your blog
- You actually own your content
- You can make money from your blog through various means and Ads are only one way of doing this.
- You can build an online community or membership site and sell your services even better
- You are responsible for updating and backing up your blog
- You have to pay for your blog’s domain name and hosting for the rest of its life
- Customizing themes may sometimes be difficult
Step 1: Choose a Web Hosting Provider.
A hosting provider is basically an organisation that sells that the services and technologies required for a blog or website to be found on the internet (World Wide Web). The service provided by a web hosting provider is known as web hosting.
Top 5 Factors to look out for in a web hosting provider
Up time record: This is simply how much time your blog is fully functional. The ideal uptime record is 99% upwards and you should avoid any host with less than 99% up time. Downtime is bad for business and the lesser downtime you have, the better for you.
Type of customer service they offer: Every good web host should offer 24/7 live support and/or a call with an actual human. Anything less than this should be avoided.
Regularity of backup: Your host should backup as often as possible because if a hacker gets into their platform your information is also at risk. The way they secure their platform is also your concern because your boat is hitched to theirs.
It is a lot like air travel. If your air transport company neglects their routine plane checks (or whatever they call it) and it crashes with you on board, it won’t just damage the plane while you are all in one piece; sipping red wine with your ears plugged and watching game of thrones. You’ll go down with it and also get hurt. So this is really important
Actual price: I don’t mean the first timers discount. First timers get up to 75% discount which is great but when the cost goes back to normal in the second year will you still be able to afford it? See the low cost as what it is; BAIT. What you should look out for is the actual price and any additional costs that may come later.
Existing user reviews: You should read existing reviews of a web hosting platform before joining in. The best reviews are word of the mouth reviews see what other users think and what past users thought (yes. including past users). Knowing the reason they left might help you dodge a bullet.
Some popular hosting providers include;
- Name cheap
- Site ground
- Wp Engine
- Blue host
How to purchase you hosting plan and domain name from Name cheap
Things you’d need; a functional e-mail, a billing address, a postal code, a working ATM card, mobile data, a smart phone or computer, your undivided attention for 30minutes or less and a coming soon page (optional).
Phase 1a: How to purchase your domain name from namecheap
Some registers like provide a free domain name with your hosting package. You should look out for this before purchasing a domain name separately.
If you don’t already have a domain name, I recommend name cheap. My domain and hosting are both from name cheap. Name cheap offered a free domain name which I rejected because it was a [dot]website top level domain name instead of a [dot]com. I wanted a [dot]com so I ignored the offer. If you have no interest in [dot]com then you should totally take their offer and save about $10.88/yr (approx. NGN4,000)
Note; Name cheap has a monthly domain coupon you could use. It is about $0.18 which isn’t exactly a lot of money but if you are as frugal as I am, you’ll appreciate any discount offered. You can get it by just Googling “name cheap month domain coupon” e.g “name cheap September domain coupon” (Blue host offers a [dot]com domain name for free in the first year)
If you want a brand new domain name from namecheap follow these steps;
- Search for the domain name you want and you will be informed if it is available
- Click “purchase a new domain” and you will be redirected to the payment page
- In the payment page, enable whoisguard and insert your discount code where necessary.
- Finally, enter your details where necessary and pay for your domain. I used my Zenith card for payments
Note: you may add your domain name to your cart and choose your hosting so that you’d pay for both together without the stress of doing them separately
If you already have a domain name with another registrar you want to use for your blog;
- Click on “use a domain I own from another registrar”. You will need to change your domain DNS and point your domain name to ns1namecheaphosting.com and ns2namecheaphosting.com. This step is not required if your domain is from namecheap.
Phase 1b: How to purchase your hosting package
- Select the hosting package you want and click “Add to cart”.
For beginner bloggers I recommend the stellar shared hosting. It costs about $2.88(approx NGN1,050) per month which is $34.56/yr (approx. NGN12,500).
- Once you have added your hosting package, review your cart. Check your total more than once. I advice you make sure your whois guard is activated, it is FREE
- Create a namecheap account or login if you already own an account.
- Use the secure card payment option
- Fill in your contact and billing address
- You may choose to set up your future payments to be automatic but if you are not sure about continuing with the service providers in the nearest future then do not enable it.
- Click “confirm order”
- Review your order again and click on “pay now”
You’ll get a “Thank you for your purchase” message in the next page and your order number which you can use to contact support. You will also be given a summary of your purchase with your payment details and a link will be sent for you to download your receipt.
Also take note of the button that says “chat with a live person”. If you run into any issues namecheap has an awesome support to help you get back on track.
I know because my transaction didn’t go through the first time and I received an error message. I panicked because the money had been deducted from my account and I didn’t get all I had paid for, I immediately contacted support and was asked to wait for 24hours and the money will be refunded. Talk about the longest 24hours of my life!
I couldn’t tell anyone because I didn’t want to get the “oh…you destroyed your blog with your own hands because you are too cheap to pay a professional”
After 18hours my money was refunded, I built up the nerve and tried again and I was able to make my purchase.
NOTE: A message will be sent to your e-mail from namecheap and it will contain the following;
- A link to your c-panel
- Your c-panel username and password.
Take note of your username and password, you will need them later.
IMPORTANT NOTICE: They are surely some cheaper web hosting platforms and you may choose to go with them. However, in most hosting platforms (including namecheap) the price for the first year is reduced significantly by up to 75%, so paying the first year might be great but having to move to another host because of the price in the second year might be tiring. I advice you pay attention to the renewal price after the first year. This is one of the many reasons why I recommend namecheap because it is still affordable after the first year.
Note: Just in case you already have your blog on WordPress.com and wish to self- host, look at our simple guide on how to move your blog from WordPress.com to self host without losing anything
After paying for your domain and hosting, you can choose either of the following;
- The easy way: contact support and have them do the remainder of the work for you. I’m not joking. Namecheap’s support is that good. They’d do the remainder of your work like installing your SSL certificate, installing WordPress and any other thing you need them to do.
- The not-so-easy way: push your geek glasses up the bridge of your nose and continue to do it yourself. You’ve got this!
Phase 2: Install your FREE SSL certificate
Lest I forget, you will get a free SSL certificate for one year with a purchase of any namecheap hosting plans. In case you don’t know what an SSL certificate means, it is a secure sockets layer and what makes your blog appear as https instead of http. It makes sure that all links passed between the browser and the web servers are private and makes but Google and web users to see your blog as secure. To enjoy this security you need an SSL certificate and namecheap gives you one for free in your first year.
Follow the procedure below to install your free SSL certificate for namecheap.
Login into your c-panel
- Navigate to “exclusive for Namecheap customers”
- Click on Namecheap SSL
In the next page they will be a list of eligible domains for a free SSL certificate.
- Click on install now
In the next page enter your email address to receive your installation details
- Click install certificate
When you do this, you have successfully activated HTTPS on your blog and it is now secure for only a year
Phase 3: Install WordPress
Installing WordPress is not difficult. Follow the simple procedure below
- Login to your Cpanel from yourdomainname.com/cpanel on your browser (remember the username and password I told you to note because you were going to need? exactly that one) you can also get to the login page from the mail that contains the username and password.
- Find and click softaculous app installer
- Find and click the WordPress icon and it will lead you to the installation page
- Find and click the install button that you see in the installation page
- After clicking the install button, it will lead you to page where you need to enter your blog details:
- Choose protocol: Choose https://www because you had previous installed your SSL certificate (remember?)
- Choose domain: Choose the domain name you want to install the software
- In directory: leave it empty because you want to install it on only http://mydomain/ you do not want the dir
- Database name: leave it as it is
- Fill it your admin login details and don’t forget it because you will need it to access you WordPress dashboard
- Scroll down and click on install (you will be notified that WordPress has been successfully installed)
- Login to your WordPress dashboard through yourblogname.com/wp-admin
Remember: Just in case you already have your blog on WordPress.com and wish to self- host, look at our simple guide on how to move your blog from WordPress.com to self host without losing anything.
WordPress.com (paid) OR WordPress.org?
You have learned about WordPress.com (free and paid) and WordPress.org and might be thinking which you should go for. If you haven’t already made a decision, I’ll say this again.
I HIGHLY RECOMMEND WORDPRESS.ORG (SELF-HOST).
If you have any money to invest in blogging then you should be doing so on a self-hosted blog where you will get your money’s worth.
If you are big on design, love your freedom, are willing to spend way less for much more, hoping to make money from your blog and willing to take necessary steps to secure your blog then go for the self-host option. That is what I use on this blog and what a lot of probloggers recommend. We can’t all be wrong.
Choosing a platform is ultimately a decision you and your pocket have to make. And I hope you choose wisely.
Step 5: (design your blog) Install a premium or free theme and customise your blog.
Use our simple guide on how to install a free or premium WordPress theme on your blog. You may sort help with setting up your theme, adding your logo and general site customization, starting at $50 from envato market (this doesn’t include the theme. You’d have purchase your theme separately).
Step 6: Install and activate important plugins
The FREE WordPress does not support any plugin so you can’t use any of the awesome plugins I will mention below. See why I said self-host is the best?
Okay, I’ll try not to rub it in. but seriously you should self host your blog!
I only use some of the plugins listed below not all of them. Albeit, they are all very useful.
- Install and activate YOAST
YOAST is like the holy spirit of a blog. It tells you what to do in other to optimize your blog for organic search. It is a plugin used to optimize your posts and blog to be search engine friendly.
- Install and activate Word Fence
When you build a good house and get all the fancy furniture, they will be bad people trying to rob you all the time because you have valuable stuff. You should get security immediately to wade away these thieves (hackers/spammers) so you will sleep well without worry. Vault press is a plugin that does this for you; it backs up your site on a regular basis and helps you restore it if anything happens. See it as an insurance to secure your assets.
You can also use crashplan to back up you data from your computer to another computer or to the cloud. Because with time you are going to have a lot of drafts for your blog, general blog ideas etc and literally anything can happen to your computer and all will be lost. Better safe than sorry.
- Setup Google analytics
Google analytics is a FREE analytic tool by Google used to track reports and blog traffic. See which of your posts or campaigns bring in the most traffic, know where your best visitors are located, learn how people are find your blog etc.
- Install and activate WP Smush
WP Smush is a FREE plugin that is used to optimize and compress all of your blog photos. Images slow down your blog and WP Smush ensures that they do not. The fun part is, it compresses both existing images and new images so you don’t have to manually set it up after publishing a post.
- Install and activate W3 total cache
W3 total cache is a plugin used in caching plugins in order to speed up your blog and improve user experience
- Install and activate social warfare
Social warfare is a free plugin that makes sharing your blog contents easy for your visitors. You can choose if you want them to appear above or below a post, customize them the way you want to fit your brand. The pro version which unlocks additional features costs $29/yr
- Install and activate Askimet
Askimet is a comment spam blocking plugin that helps you wade off comments by spammers so spam doesn’t go directly to blog but are held for you to examine in a separate folder
Above are the 7 most important plugins to activate on your blog. To install a plugin, follow the simple procedure;
- In your WordPress dashboard go to plugin and click “add new”.
- For free plugins found on WordPress.org search for the name of the plugin you want and click “install now”
- For premium plugins click “upload plugin” and upload the zip file you got when you purchased the plugin
- Click “activate” to get the plugin ready for use and read the instructions on how to use it on your blog.
Step 7: Set up an email service
When you are just starting out in the blogosphere you might not want to spend money on email service immediately and thankfully mailchimp offers it for free until you get up to 2000 email subscribers. If you decide to go all out to pay for an email service from the beginning like some successful bloggers have done before you, you should try convert kit for about $29/month(I haven’t used it yet but top bloggers recommend highly it).
Step 8: Create the important pages
Regardless of the WordPress platform you decide to go with, you will need to do these things in order to make your blog fully functional.
- Write your about page
Your about page is an introduction of who you are and what your blog is about. It is a very important page and says a lot about your wellness brand. Use our comprehensive guide on how to write an effective about page with free worksheets to help you write yours
- Update your contact information:
Your contact information includes a functional email your social media handles and even a contact form to make it easy for your readers to reach if need be.
The importance of a legal archive when it comes to wellness blogging cannot be overemphasized. You need to protect yourself and state clearly what your blog represents, the kind of information you provide, the kind of information you collect and how you benefit from it. Look out for a future post on why you need a legal statement on your wellness blog, where to get a FREE one and how to write one if you cannot afford a lawyer and don’t want a free one.
- Setup the way you want your permalinks to appear
Your permalinks are the links to a particular article or blog post and they should appear in a certain way in other to be SEO friendly. To change your permalink settings to the best version, go to setting>>permalinks>>post name
Step 9: Write your first blog post.
Writing a blog post is simple but if it is your first time you might not be sure of what to write so I recommend you use our post on how to write a perfect blog post as a guide to help you write a good blog post.
You might find it difficult to come up with blog post ideas after a while or become busy with all the other equally important aspects of running your blog and I would find our high value pre-written articles useful. You can publish as your own. Remember consistency is important.
Step 10: Start promoting you blog to get traffic
Promoting your blog on social media is not as straight forward as it seems and you might be tempted to do what the next person is doing. However my advice is DON’T SPREAD YOURSELF TOO THIN. Find what works for you and be the best at it.
You can’t be effectively everywhere at the same time. Have one or two platforms as your go to places and then they rest can just be there (not dormant).
Step 11: Make money blogging
They are a lot of ways to make money blogging about wellness which include but are not limited to affiliate marketing, coaching and advertising
For more information about how to make money blogging about wellness see this article on wellpreneuronline.com. it contains all the basics of making money blogging wellness.
Step 12: Stop Consuming More Information
I consumed information for four months! I read posts, listened to podcasts, saw too many YouTube videos, signed up to lots and lots of emails, spent many nights reading them and would sleep in the morning until my dad likened my sleeping pattern to that of a cockroach.
I just wanted everything to be perfect.
I was a consumer.
If it is important, I would read it and then never act on it until one day became one month and four weeks became four months.
Does this sound like you?
Finally, August came and I got up one night with what I like to call “the right ginger” and paid for my domain and hosting. There. I did it. I finally took action.
Moving on I realised that the more you try things out, the more you know and the better you’ll become! Who knew I could purchase my hosting and domain on my own? Definitely not me, I would have still been probably obsessing about how to start a blog by now if I didn’t do it that night.
Truth is nothing will happen if you stay in the planning or research stage. Resist the temptation to obsess over these decisions. There’s no “perfect” choice and it’s up to you to simply choose what represents you or your brand and base your decisions on how you want to make people feel when they visit your blog.
You don’t just become the wellness blogger of your dreams because you are a master planner. You start first and then grow into it.
The sooner you start, the sooner you can explore all the ways you can make money blogging about wellness!
Other Useful Resources You May Need
In this article, you have learned why you should start a wellness blog, basic things you should know before starting a blog, how to start your wellness blog on both WordPress.com and WordPress.org and all the things you need to do before publicising your blog in order to make money.
Happy Wellness Blogging!