So you want to write a perfect blog post that will get you noticed in a buzzing web? It has been estimated that over 2 million blog posts are published every day. That’s already a lot of noise for you to rise above.
This post you will learn what you should do before you start writing, during writing and after writing a blog post
Before You Write
Profile Your Ideal Reader
Apart from having an ideal persona for your entire blog, I recommend you have one for each blog post. Even if you don’t write it out every single time but your post should be able to pick out some pain points that your overall blog ideal reader has.
For example, your overall ideal reader is trying to lose weight and get fit. While they are many things involved in helping your client achieve the fitness goals of her dreams you choose to blog about just one part of it.
You have to state your ideal reader’s pain points when it comes to diet. We get that exercise and other factors are important but for that blog post, your focus is solely weight loss and getting fit through dieting.
What Is Your Reader’s Benefit?
After profiling your ideal reader for a post, you should think of how to tweak it to benefit your reader. If there’s no benefit then your post is simply useless. It must have value, they are literally millions of blogs out there and only your mom and maybe your sisters will read your blog just because they know you. Other strangers don’t owe you anything so if your post doesn’t serve its purpose then it doesn’t deserve their time.
From the example above; your client’s benefit may be high value information about the right foods to eat, quantity of food to eat and when to eat them in other to achieve her end goal, fitness.
Does It Fit Into Your Blog Niche? If Not, Guest Post.
As much as this might hurt you, not every perfect blog post you write is going to be perfect for your blog. You have to see guest posting as an investment. If your work is good but not right for your niche then publish it on the right blog and you’d get some new readers from that platform. That way, your voice is still heard and you still got to pass a message.
Make Your Draft
Your draft is more like the skeleton of your content. It contains the main points you hope to add flesh to and anything that crosses your mind about the post. When writing your draft, do not try to make it perfect write the thoughts down as they come. You’d work on it later
Research And Verify Your Information
Ask any blogger with quality content. Blogging turns you into a researcher. The fun part is with time you don’t see as a chore but are just fascinated by what you learn. It is important to verify researched information. New things are discovered everyday and your wellness blog subscribers need recent information, not the one passed on to you by your ancestors.
Write A Captivating Blog Post Title
One thing that attracts readers is your blog post title. It should include your keyword and also give a picture of what to expect in a post. Your blog post title will be edited as your blog post takes shape so don’t worry too much about getting it right the first time. There is a recommended structure for a captivating title and I already have 70+ blog post title template in the FREE resource library for only subscribers. You can subscribe to gain access now
Start With Your Reader’s Pain Points
First let me put this out there. You cannot give solutions to a problem if you do not know the problem. Starting your blog post with your reader’s pain points immediately captures the right people’s attention.
It’s a lot like miracle services in churches.
Let’s pretend for some minutes that your name is Ariel and you are addicted to blue shirts.
Then while scrolling through Instagram, you see a video that auto plays and the first thing the pastor says is “there’s someone watching this, you are addicted to blue shirts.
Suddenly Ariel and all the people with blue shirt addiction become curious and even those that weren’t going to watch the video have to start watching the video attentively because what the pastor is saying concerns them.
Now after grabbing their attention with your awesome title and their pain points, you have to do everything to keep it.
Make It Scan-able
- Include your keyword naturally in your content.
- Use headings and subheadings; they tell the reader what you are talking about and if it is well crafted it will do well
- Use paragraphs to leave spaces. Block text is boring to read. It doesn’t matter how great your blog post is, attention span is decreasing everyday and no one will read your blog post if it looks boring and clustered.
- Use numbered lists and/or bullet points
- Use bold, italics and coloured words to emphasize a point but do not over use them
- Make sure that your keywords and/or their synonyms are adequately represented in all your headings and subheadings
- Use Inbound Links
After writing for a while, you’d notice that you will get to a certain number of blog posts that would be related to each other especially when you blog with your audience in mind. It is great for SEO.
Ever realised how you want to see a photo on Instagram and 10 minutes later, you have seen 20 photos and you don’t know how that happened. That’s what happens when you link internally so your readers find even more information related to a particular topic without leaving your blog. Wave hello to low bounce rate
Use Adequate Backlinks Where Necessary
Before anything, bear in mind that all backlinks are not equal.
A back link from healthline.com or Wpbeginner.com is definitely greater in every way than a back link from your uncle who just started a blog in Sambisa forest, even if your uncle’s created his blog solely to tell the world about your awesomeness.
If you take backlinking seriously, look at the domain and page authority of the site you are linking to and that are linking to you
Ways to check for the domain and page authority of a blog
i. Moz bar
ii. Open site explorer
Domain authority: This score is always out of 100 so your domain authority is (*/100)
Page authority: This score is also always out of 100 so your page authority is (*/100)
Therefore, the higher your score the better.
Use Plugins To Optimize Your Post
They are a lot of good plugins for WordPress SEO. I recommend yoast. I haven’t used any other and I am not an affiliate of yoast so I am just saying this out of firsthand experience.
Before you jump for joy and crown yoast SEO the messiah, you should know that just installing yoast and depending on it isn’t all you would need.
In fact, yoast SEO plugin only makes your work easier. It doesn’t do everything for you.
It tells you what you should do and you have to do it yourself.
Stop Worrying About The Length Of Your Post
After doing everything you need to do before writing and then start writing, you might be worried about the length of your post. Perhaps you have 5 points in your draft and are already at 1000words after discussing 3points. You are worried that no one will read it and want to make in it to 2 parts or just remove some points to make your readers happy.
There’s this fallacy where they say the post is too long and no one will read it.
In fact, I remember the first ‘long’ post I wrote, it was about 500 words long. I was adviced to cut it down as it was too lengthy and I am a Nigerian. The adviser is my friend and I am sure his heart was in the right place, but then, that was wrong.
Needless to say, I took his advice and released content fewer than 100 words sometimes. This made me feel like I had achieved something, I began to focus on quantity and not quality. I sometimes published 2 posts a day and at least one every day and life was good.
Or so I thought.
I had never heard of SEO or anything and was stoked when my blog post popped up when I searched for by typing its entire title plus my domain name.
But now, things have changed.
My perspective changed when I published a post with over 3000 words and it got more engagement and views that all my previous posts. Other bloggers linked to it, people reached out to me to put them through stuff and told me how useful the post was, I even got more than a dozen follows just from that post. I was blown away. To think I almost scraped out some points just because it was “too long” and no one will read it- thank God I didn’t!
From that experience I learned that people will only read what is useful to them.
The over 500 words post was about my humorous experience with traveller’s diarrhoea while my post of over 3000 words was highlighting the things I wish I knew before starting my blog.
The second post provided in-depth value to my readers and that was the right audience for that post as WordPress.com is basically a blogger community.
The number one argument is usually that no one reads long content and people are skimmers.
But that is only true for people that aren’t really looking for a solution. Ever heard of “na who shit worry go find where toilet dey?”
Loose translation: A person who has a problem is he one that looks for solution
A person that really wants to solve her problem will gladly read every word.
The goal is to profile your ideal reader and have her at the back of your mind when writing, ALWAYS.
If you want to write blog posts that will resonate with everyone then that is a simple recipe for failure.
Just stick with posting pictures of your dog or even a video of you twerking.
But again, not everyone likes dogs and even if you twerk better than Nicki Minaj, some people won’t subscribe to your blog or even bother to see your video after they hear you have gone rogue.
Have you heard what they say about human wants? They are insatiable.
I’d like you to understand that the length of your blog post is dependent on your topic, writing style and audience. They are some topics that can be exhausted in 500 words or less while other topics need up to 3000 words to ultimately do justice to the topic. Your writing style also matters. While some people like to write straight to the point facts, others like to write facts and give examples.
It also depends on your audience needs. Some audience are fine with long contents and others, not so much. Find what works for your audience by setting a quiz or plainly asking them to reply your newsletter with what they think.
Frequency is also a feature to consider; I personally feel that publishing a 5000 word post every day of the week is just suffocating.
But, a 500 worded post, not so much. I recommend publishing your long form articles less frequently in order not to overwhelm the readers you already have. You would agree with me that not a lot of people read a blog post as soon as they get a notification.
Most people bookmark it to read later and publishing a 2000 worded article everyday for a week puts it at 14,000 words per week. I find that too overwhelming and reading a blog becomes a chore.
Give your readers time to read and digest long form content before publishing another.
You see, the big shots always emphasize on the importance of long contents and if we look at the numbers, they are right.
If the topic you choose isn’t thousands of words long, don’t force it. Maybe it’s not meant to be. You can research some more but don’t make your beautiful post redundant just because you are trying to reach a particular number of words.
Use High Quality/Suit FREE Images
Emphasis on high quality photos! Trust me, you don’t want to ‘finally’ make it as a blogger and get slapped with a law suit for a blurred ugly photo you used for a blog post no one read 10 years ago. You should read this post where I highlighted some ways you can get quality images for your blog in order to avoid being sued.
PS: Download our list of 70+ websites to get free high quality photos in the resource library.
That aside, earlier on I mentioned that people think long content is a bad idea because people are skimmers, remember?
Having long content without any pictures is much worse; it is like having a Nigerian wedding without jellof rice or any form of decoration, entertainment, refreshment etc.
Nigerians may forgive all, but jellof rice? Hell no! Your name deserves to be in the black book my high school principal always threatened us with.
PS: the black book is not a good book!
It is good news that you are having a wedding but inviting people for a big wedding with no refreshments, decoration, entertainment or JELLOF RICE?
Who do you think you are!
Chances are; things will get awkward and every one will find one excuse or the other to leave. And most of them will take their gifts with them.
Seriously, inserting images is another way to sneak in your keyword in your post. It is what is supposed to be the descriptive version of the image.
You may also add infographics, gifs, videos e.t.c
Answer all the possible questions your audience might have. The worst thing you can do is help state a problem without offering solutions. There’s no need to restate a person’s problem without offering a solution or at least a way to prevent it. Seriously, it is not rocket science.
It’s a lot like knowing a person has cancer and then going ahead to write a Facebook post and tagging them to let them know that cancer kills. It is just plain disrespectful if you ask me.Write A Captivating Conclusion
Your conclusion doesn’t have to be lengthy for it to be good. They are basic things that should be in your conclusion and they include; a summary of the content, something new your reader must have learned and/or a clear call to action
Edit And Proof Read With A Different Pair Of Eyes
When you have finished, proof read out loud, reading out sometimes helps you decide how you want to sound and this helps you correct yourself and publish your article with your best voice.
Have someone proof read it for you. I don’t know about you but when I read something consecutively too many times, I do not see obvious mistakes, I recommend you have a family member, friend e.t.c read it too. It works for me every time. Lastly, you may use grammarly to check for grammatical errors.
Customize Permalinks And Create A Clean URL
If you started your blog with our guide and followed it religiously, you would have customized your permalinks by now but if you haven’t set your permalinks, now’s the time.
I recommend you login to your WordPress dashboard and go to settings>>permalinks>>post name
It will look like this http://wellnesskeep.com/how-to-write-a-perfect-blog-post/
If your title is too long, edit the permalink to 4-5 words that best describes your post.
Side note: When I initially started blogging, I would write a blog post and would later learn more tips and add them. So usually, I had URLs like “5-foolproof-reasons-I-use-WordPress” and have a title like “18-foolproof-reasons-I-use-WordPress”.
That happened because I had 13 more tips to add after a while.
A clean URL helps build your SEO. So I advice that if you write a post that you may update in future you should stay away from specific numbers and create a more accommodating numbering system
For example: I may create “20+ reasons why I am your go-to Nigerian wellness blogger” and list out only 21 reasons in the post. Over the years, I may update it more but the chances that I would get to 30 reasons are slimmer.
Write A Meta Description
In a search result a Meta description is the text that appears directly beneath the title. A title together with the URL and Meta description are features that convince the reader to click a post even when it isn’t ranked number one.
If you do not write a Meta description, the first few lines of your post will be displayed and this may not give a good picture of what your post is about to your visitor.
Side note: I used to start most of my blog post with greetings to my audience and never wrote a meta description. I still haven’t gotten around to revamp all those posts but I definitely will and you should too.
A Meta Description is about 130 words summarizing your blog post and doing this optimizes your post and makes it easier for Google to crawl your site. Ensure that your Meta Description has just the right keyword you want to rank for.
Sometimes after writing a blog post you may feel like it is not enough and something is missing. I understand and I go through it too. However, I suggest you beat this feeling by just publishing the post. You can always go back to edit it when you learn more things. That is why I don’t subscribe to putting a specific number on points (as seen above when I explained customising your permalinks)
Update older posts
I already explained this earlier when I explained inbound links. Summary is; your post would most likely be relevant to an existing post so you should update the post and add a link. Remember to update it regularly
Promote Your Post Like It Holds The Key To Life And Death
Send an email to your subscribers, promote it on the social media platforms you use and engage your followers. People hardly click on a post these days, have a few words preceding your link just so they know there’s something in it for them.
A good way of doing this is stating their pain points and letting them know you have the solution to their problem when they click to read (like I explained earlier). However, do not use misleading text, it might be good for the now but will ruin your reputation in the long run.
Having my comment ignored is one of my greatest pet peeves when it comes to blogging. I do not like it when I make the effort to reach out to a blogger via the comment section and have my comment ignored.
I understand that it might be overwhelming for established bloggers with a large following to reply every single comment but for a budding blogger, I highly recommend it because you are building a community and you want people to feel like they are a part of it and their say matters. If they spend time reading hundreds or thousands of words you publish, then they deserve your acknowledgement!
You mustn’t reply every comment but try to reply a most of them and it will show that you value feedback and are not out rightly ignoring your readers.
It takes nothing to thank a person for sharing their opinion when they could be doing other important things like not reading your blog and not leaving a comment. Thanking them or replying their question is a step in the right direction. Remember to address them by name.
If Neil Patel can, then what’s your excuse?
That’s it for writing a perfect blog post! By now you must have learned all you need to know about what do before, during and after writing a blog post for your wellness blog.
Trust me, I was only going to share a few points to help you write better blog posts and have no idea why this post turned out somewhat long. What can I say? Only those that really want to learn about writing better blog post will read to the end.
Are they any important points I missed that you use/recommend? Let me know in the comment section.
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