According to VERISIGN there are about 396.4 million domain names being used as at early 2016.
In this article, I will share some basic tips to consider when choosing a domain name which would serve as a guide in your domain name search because not every domain name is right for your wellness blog
Hint: At the end of this post, I will share a link to 30+ domain name generators to help you in your domain search but first you have to know what to consider when searching.
1) Use a popular top level domain name (TLD)
The name to the left of the dot is called the second level domain name. As in the second level domain name of this blog is “wellnesskeep” while the top level domain name (TLD) is “.com”. Other examples of TLDs are .org, .net, .tech, .blog, .me, .online, .bike, .biz etc.
However, the top 3 are .com, .org and .net. It may be tempting to come up with clever TLD names but do not be carried away. I say this NOT because Google favours .com more than other TLDs. In fact, Google doesn’t so there is really no need to use a TLD like .blog if your domain name is for only your blog.
You would agree with me that .com is the most memorable. Have you also noticed that most smart keyboards have .com? Beat that!
Additionally, none tech savvy people have a default habit of typing a .com after the second level domain name. .com is the most popular form to use and the go-to format for everyone. People normally tryout .com before they settle for .org and .net
Note: if you have a regional target audience, a country level TLD will help you rank well in your country’s search engines.
For example, “com.ng” domains are more likely to do better on google.com.ng
But if your blog can benefit from an international audience then pick other options. I personally prefer .com for obvious reasons but if you decide to go for another TLD, I recommend you put effort into promoting it with the TLD you choose. E.g blog.net just so people don’t assume it is blog.com
2) Use keywords
Using your keywords in your domain name together with good content and other factors is a great idea. Bear in mind that finding a domain name with your keyword is highly unlikely. Get creative. The simple formula is: Your keyword + complementary word= your domain name.
Take for instance, my domain name is wellness keep and this is a wellness blog. So the first thing that comes to a visitor’s mind is wellness. The visitor already knows this blog is about wellness related stuff and so it would help me attract only my target audience (i.e people interested in holistic wellness, for themselves or for others).
Adding your keyword to your domain name is a very wise decision although this isn’t wise if you aren’t satisfied with your chosen niche and might to change in time.
3) Consider future expansions
I knew pretty early that I didn’t want to go with my name (RoseOfutet.com) because I wasn’t sure if I was ready to blog forever. I am still not sure. I named my blog with the mindset that I might sell it someday and not carving my own name in stone was my best bet.
Think about the future.
Choosing a domain name with a particular niche embedded is good practice but not if you hope to change your niche in future or talk about other things
4) Keep it short (but not at all cost)
Keep it as short as possible. One word is great, two words are perfect, and three words are good. Not mynameisekenechukwudirigibutmyfriendscallmediri.com it is not only too lengthy. On the high side, 30 letters are enough.
While most short domain names are easy to remember, some are not so easy.
Some short names are quite honestly obscure. Using an acronym that isn’t easy to spell or pronounce is bad
For example; using ywbb.com is not as memorable as using yourwellnessbloggingbuddy.com.
Long and short is, go for a short name only if it is meaningful but do not close up the possibility of longer names. The bad thing about longer names is that it is a chore typing all those letters whenever you want to search something. Plus it will hardly fit into your title bar.
5) Do not hyphenate
Ever seen blogs with names like example-of-a-blog.com? It is bad for business. Normal humans would easily search for exampleofablog.com because it is easier to memorise and the normal thing to do. And if that is your competitor’s domain name and your would-be visitor likes what your competition has to offer, you’d surely lose that reader/customer.
6) Avoid legal action
7) Check for uniformity across social media.
Some of the names I have liked in the past were already taken on social media and I had to drop them. Let’s assume your blog name is exampleone.com and exampleone is taken on Instagram and twitter so you opt for example_one on Instagram, officialexampleone on twitter and therealexampleone on pinterest that is bad for business because no one has the time to memorize your different names on different platforms
Phonetics can be a pain in the ass when it comes to domain names. You don’t want your readers wondering if your domain name is spelt “Cain” “Kain” “Cane” or “Kaine”. I think you should try to avoid using phonetics that sound the same. Like k and c.9) Does it match your blog name?
This might sound like an obvious fact but that isn’t the norm for every blog. In fact, when I first started this blog, my blog name and domain name didn’t match and weren’t related in any way.
This is necessary because when people think of your blog they assume it shares the same name with your domain and will type it into their browser but when they are different you’d have issues
10) Does it pass the phone test?
Pick up your phone and call a friend. Tell them your domain name and ask them to say it back to you. If then have difficulty in spelling, pronouncing or understanding what you mean then you should probably drop it.
11) Avoid misspellings
This might not be entirely your fault as it may have been a typographical error when you were purchasing your domain name but it might cost you in the long run so pay close attention when typing in your domain name.
Another way this might happen might be deliberate. Trust me, I understand the frustration when your domain name is already taken and you decide to go from hellobossgirl.com to hellobozzgirlz.com or to hellobossgirlss.com or from kingslayer.com to kingslaya.com. Most people will spell it correctly which will lead to bringing more traffic for your competition.
12) Loose the childishness.
Avoid names like itzurgalmhizlipglozzbarbie.com it makes you look unserious and no one will remember it except your clique of high school friends.
13) Drop “the” and “my”
Most times you really want a domain name and find out it is already taken. The domain registrar will suggest other forms of the name.
Example: if blog.com isn’t available they’d suggest theblog.com or myblog.com. While this looks like a good deal because you’d still get the name you want, you should know that you might just help your competition get all the traffic.
One time I stumbled upon a very awesome blog. It had all the answers to my questions and everything so I took a mental note of its domain name. It was a very memorable name so I felt they was no need to write it down. I cleared my browsing history and life went on. Several hours later, I remembered something I should have checked and simply entered “awesomeblog.com”. A very different blog came up and I got confused. I spent time digging the blog trying to find the part of the blog I had seen earlier all to no avail. After several minutes of a futile search I gave up.
Some days later, I stumbled on the blog again and realised I missed “the”. Just one adjective and I spent time on the wrong site. The domain name was actually “theawesomeblog.com” not “awesomeblog.com”.
After this happened I realised the importance of even a single part of speech attached to a domain name and this led me into dropping the name I had picked out because that would surely be an inevitable mistake.
If you still want to go with “the” or “my” then you’d have to promote your blog A LOT with the full format; theblog.com or myblog.com and make sure people get it.
Now that you know all the qualities of a good domain name, I recommend you check out this post on 31+ domain name generators to help you make a decision.
Choosing a good domain name is important and I do not like the idea of having to switch to a new one later so I recommend you put all the effort needed at once.
Did you find this post helpful, did I miss an important point you considered when choosing your domain name and think people should know about or you have questions? Join the conversation in the comment section below and share your thoughts.
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